Sometimes it’s the simplest sales approaches that prove to be the most effective. When the staff at Women’s Fitness Center in Harrisonburg, Va., began strategizing about how to boost sales during the typically slow month of December, it decided to “give” a little to the community in the hopes of “receiving” a little in return.
The goodwill formula turned into a coat-drive that not only produced much-needed goods for local charities, but increased memberships for the fitness facility. “A Warm Coat Gets You a Hot Deal” was offered in stages beginning November 30, 1995, with a kickoff “sale” on memberships. The donor of a new or used coat that day received a $65 discount off the club’s $75 enrollment fee, and the sale continued through December with a $40 discount to donors bringing in coats for men, women or children. Read more »